Jada Williams has helped change the landscape of high school basketball.
Jr. was talked about when he moved from his hometown of Missouri to San Diego, California and enrolled in La Jolla Country Day School to pursue NIL opportunities. California, along with New York, New Jersey, Nebraska, Alaska, and Kansas, is one of six states where high school athletes can benefit from their names, images, and portraits.
According to ESPN, Williams, who committed to UCLA as the 20th-ranked prospect in the 2023 class, is known as the first high school athlete to take advantage of NIL, and her portfolio includes Spalding and Dick’s sporting goods. Includes partnership. The responsibility of managing a personal brand for profit while balancing basketball and teenage life is an unknown territory for a 17-year-old.
Fans will now have the opportunity to see the dynamics for themselves in the overtime video series “All Eyeson Us,” which will be launched on Youtube in late March., This follows Williams and her Lahoya teammates throughout the 2021-22 season. Behind Breyer Cunningham’s Double-Double Average and Williams’ team-leading 4.1 Assist, Torries finished the season 25-3, losing one point to the Sierra Canyon in Saturday’s CIF State Open Division semifinals.
Williams will play a central role in the production.
“She’s a pioneer. It’s great when you really think about what she actually did,” said coach Lahoya and coach Terry Banford. Just women’s sports.. “She’s going to UCLA, she’s going to get a great education, but having those financial opportunities is great for female athletes.”
Williams, who led the American women’s national team under the age of 16 to the gold medal at FIBA Americas in 2021, will be the latest in a long line of shining La Jolla stars on the college basketball stage. Banford has sent 45 players to Division I’s school, including WNBA stars Candice Wiggins and Kelsey Plum. But what makes Williams different is that she already benefits from the game at high school level.
“The presence of this entire media gives girls more opportunities to showcase them and what they can really do, and what they are about,” Banford said. “So I think it’s pretty exciting. It’s not, there are changes, but I think everything is good.”
Williams and her teammates continue to focus on basketball, despite the growing personal brand, according to Banford. Not only does Williams have more than 500,000 followers on Instagram, but he’s also attracting the attention of basketball icons like LeBron James. Came to see her At last year’s EYBL Nike Nationals.
Williams is not the only nova on the Torries roster. A five-star rookie and fourth-placed player in the 2023 class, Cunningham led the team in this season’s post with 18.4 points, 11.4 rebounds and 1.4 blocks per game. (As a freshman in 2019-20, Cunningham recorded 25 double-doubles in 32 games.) Point guard Tajanna Avant Roberts is a 4-star rookie and 14th in the 2024 class. am.
“Brayer, I think she’s the best post player in the country,” Banford said. “She’s about the team, really about the team. She has nothing about her stats. She just wants to win.”
Banford added that Roberts “knows how to score, knows how to compete, and is a true team player.”
Williams, Cunningham, Roberts, and other Tories are doing things that coaches like Banford didn’t think were possible years ago.
“The game has grown a lot over the last decade,” Banford said. “I think my skill level is over the roof …. Now the girl is dunking. The game is fast. The game is fun to watch.”
Clare Brennan is Deputy Editor-in-Chief of Just Women’s Sports.