The campaign, led by pop star Dua Lipa, focuses on celebrating women who “advanced the sport to inspire other women around the world.” The list of athletes includes golfers Tisha Allin and Arsenal forwards, as well as the British national team Nikita Parris.
Olivia Amato, Ingrid Engen, Fridolina Rolfö, Patricia Marmona, Naomi Schiff and Isadora Pacheco are also participating in this campaign.
“To me, she drives us. It’s like a community,” said Digginssmith. “I am a platform for inspiring, educating, empowering and encouraging women, encouraging women, celebrating women, introducing women, and our lifestyle, and sports and culture. And how the values are intertwined with them. “
Throughout the campaign, she wants to move us and empower young girls and women through inspiring stories. In addition, PUMA and her stakeholders will work together to influence the rights of young girls and women around the world.
“Sharing a story of success is part of changing the story, especially in areas like sports and entertainment that tend to amplify men’s performance,” said Dua Lipa. “Women have already nailed it all the way, and celebrating their achievements is exciting and empowering. It also encourages those who stand up to aim for the stars.”