Why the LPGA’s purse sizes have skyrocketed throughout the majors – JWS

“Ring the bell!”

You will hear this phrase quite a bit lately on the LPGA Tour’s headquarters in Daytona Seashore, Florida. Because the phrases pierce the air, the employees rings the bell of Corridor of Famer Pat Bradley’s mom, similar to when a six-time main champion does one thing good. I obtained the bell from the Corridor of Fame and it’s now within the LPGA workplace foyer.

When Important improve in pockets dimension This season’s LPGA marquee occasions have seen us have fun many victories on the Tour.

LPGA Tour Commissioner Molly Marco Samman mentioned: I’ve nice information. He needs to extend his pockets by 25% or he needs to extend his pockets by X occasions. ”

Mixed, all 5 LPGA Majors and Tour Championships will make accessible to gamers a median of $2.78 million extra in 2022 than final season, a 59.4% year-over-year improve.The AIG Ladies’s Open, which began Thursday in Muirfield, Scotland, was the most recent main to implement prize cash will increase. final augustthe Open pushed it additional this week to $7.3 million.

“To see and have these companions like KPMG this week,” mentioned Lydia Coe on the KPMG Ladies’s PGA Championship. — Seeing and believing what we see and imagine in girls’s golf and going for that ladies’s empowerment could be very particular.

The size of time the LPGA has been speaking to present sponsors about rising its pockets dimension has ranged from years to minutes. Nevertheless, the explanations offered by corporations to extend their winnings are largely constant.

“This is a chance for them to precise the values ​​of their firm and to help what they imagine in,” says Marcoux Samaan. Simply Ladies’s Sports activities“It is actually thrilling as a result of it is usually not nice negotiations. It is like, ‘Hey, we’re all on this collectively to help the gamers and help the group.'”

These corporations are notably concerned about coming into the bottom ground as girls’s sport grows throughout the board, Marcoux Samaan defined. Sponsor knowledge This reveals that feminine sports activities followers are extra passionate than male sports activities followers.

Their funding additionally exceeds the greenback quantity. Some are specializing in having sponsored occasions aired on nationwide tv. The title of the Dow Nice Lakes Bay Invitational his sponsor Dow Chemical His Firm will cowl the price of the ultimate spherical televised on CBS. Different ancillary companies, based on Marcoux Samaan, embrace journey bills, transportation and “one of the best meals conceivable.”

“Each dialog is about, ‘How can we proceed to help girls on tour and attain the targets of this accomplice and sponsor?'”

Mollie Marcoux Samaan presents Lydia Ko with the Vare Trophy after final November’s CME Group Tour Championship. (Michael Reeves/Getty Photographs)

The staggering monetary development has not reached the LPGA’s non-major occasions to the identical diploma. Common-field match prize cash elevated by 4.5% from $1,827,778 in 2021 to $1,910,000 this season. The AmazingCre Portland Basic is his longest-running non-major match in his 51st 12 months within the LPGA, and in Might, he elevated prize cash by $100,000 from $1.4 million to $1.5 million. introduced that

Slowing development within the Tour’s common season tournaments might not have an effect on stars on the high of the world rankings, however mid-to-lower tier golfers face a more durable battle. With out main qualification, you can not take pleasure in the advantages of an enormous purse.

Marcoux Samaan mentioned the LPGA sometimes targets a price range of $2 million as a baseline for brand spanking new occasions. Which means the golfer should play in 5 regular-field his tournaments to match the entire prize cash at this 12 months’s U.S. Ladies’s Open.

“We worth all our companions and wish them to maneuver at a tempo they’re snug with. “I feel now we have that sort of dialog with all our companions, however it’s been a very long time coming,” says Marcoux Samaan. We’re additionally very grateful to those that have supported us throughout this time.”

Whereas the LPGA continues to cut back prize cash throughout all tournaments, the tour’s complete prize cash elevated by 36.9% from final 12 months to 2022. Marcoux Samaan expects extra bells to ring because the LPGA continues to realize momentum.

“I feel it is actually thrilling that persons are actually beginning to see the world-class expertise in our athletes. They’re investing in it as a result of it is a rooster and egg.” And the extra viewers we get, the extra individuals will worth the Tour and our athletes, which is our purpose.”

Kent Paisley is a contributing author for Simply Ladies’s Sports activities, which covers golf and the LPGA. Contributor to Golf Digest. comply with him on twitter @Kent Paisley.

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