As part of a 20-year self-esteem project, the Dove brand launched a “Reverse Selfie” advertising campaign in April 2021 that triggered a public conversation about social media and beauty standards.
The campaign featured a young woman who used the Photo Shopping mobile app to undo multiple enhancements made to her selfies. According to Dove Brand’s mission, digital editing of personal facial features in photographs has influenced the ideal of beauty on social media.
“Digital distortion is more common than ever, and tools that were once available only to professionals are now accessible to young girls at the push of a button, without restrictions.” Alessandro Manfredi, Executive Vice President of Dove. According to Manfredi, there is increasing pressure on young people to “edit and distort” their appearance in order to reflect unattainable ideals.
Cosmetology standards are constantly changing, and the ability to influence youth culture across media platforms remains strong. Young individuals, especially women, have become very aware of their appearance and how others perceive themselves after interacting on social media.
The increase in social media between Gen Z and Millennials has increased with the advent of the “Instagram face” dubbed by New Yorker columnist Jia Tolentino. Her face she painted eventually changed the standard of modern beauty.
According to Trentino, the face of a “single cybogolian” consists of a woman with poreless skin, high cheekbones, plump lips, and a small nose. “Appearance” is like a clay statue that has been molded and completed to fit one comprehensive beauty ideal. “The face is clearly white, but it’s an ambiguous people,” she writes about the ideal nature of beauty, which is Eurocentric yet culturally worthy.
In addition to Instagram, the face has re-emerged across media platforms. When individuals are constantly interacting with these images towards the “Instagram face”, they tend to mentally absorb this ideal of beauty. Pulse nigeria Writer Ntiantu Obiora. “We may believe that we are unknowingly scrolling through such content, but our subconscious mind absorbs it all, and before we know it, they The fully formed body of is the basis for us to measure everything else, “Obiora writes.
Social media is responsible for expanding beauty standards that reflect a widely accepted attitude towards gender, rooted in common beliefs about what is valuable to women, not men.
Americans consistently receive different views on the valuable traits of men and women.according to 2017 Pew Research35% of respondents said that physical attraction is a socially irreplaceable characteristic for women, but only 11% of men said that physical attraction is important. ..
Perhaps the reason for the disparity is due to media marketing of “cosmetology images” displaying content related to fitness, hair, makeup, clothing and skin care products. 2020 California State University, San Bernardino study.
In addition to sponsored content posts, social media apps such as Snapchat and Instagram have created what’s called automatic “filters” to modify and beautify images of social media users.
In addition, many women use the Facetune app to fine-tune their images. This is not only to make the body parts thinner and wider, but also to make them socially acceptable. “But Facetune in this vision is hard to match with reality, like selfies that users adjust perfectly. Its features are more than just blowing away’troublesome acne’or brightening smiles. Also encourages much more detailed editing. By design, these tools helped young women solve appearance problems they weren’t worried about before, “writes senior reporter Jesse Linkock. Huffington Post..
Increased reliance on filters indicates that it can affect an individual’s self-awareness, leading to inevitable comparisons and anxiety. “Cosmetology filters affect women in college … it has influenced my own perspective … society has such high expectations for young women. We are judged more than men. We are judged by what we look like, how we dress, and the shape of our body. This is one of the reasons why so many women undergo plastic surgery. Because of the pressure to make them look as perfect as these filters, “said university participants who participated in the study in San Bernardino, California.
An increasing number of patients who are social media users are trying to reconstruct their appearance to reach an unparalleled reality called “Snapchat dysmorphic disorder”. 2018 Boston University School of Medicine and Boston Medical Center study at JAMA Facial Plastic Surgery.. The dysmorphic disorder and the desire to look like a filtered version of itself creates an unrealistic look and “blurrs the line between reality and fantasy.”
Social media users are also likely to imitate the behavior of other users on social media, Current psychological research in 2019.. The study concluded that frequent use of social media and visual consumption of cosmetically enhanced images enhance existing dissatisfaction with appearance.
After displaying a modified image of a woman with improved facial cosmetology, 118 female participants aged 18-29 took steps to achieve the desired look after displaying a total of 30 images. He reported that he was devoted to the concept of doing. The “Instagram Face” has changed the way society understands cosmetology, promoted growing interest in cosmetic surgery and reduced women’s self-esteem.
According to 2020, cosmetic procedures, including minimally invasive soft tissue fillers and botox injections, or invasive procedures such as nasal shaping, have increased by 131% since 2000. National Plastic Surgery Statistics..
According to Jesselin Cook, individuals, especially young women, have been staring at the phone screen for long periods of time during the COVID-19 pandemic. Then individuals have more time to measure themselves up to digitally modified photos and posts by others. “We’ve been sunk deep into this reality for a while, but when we spend more time on social media and our digital itself has long been the only version everyone has. We saw that it accelerated during the pandemic. As a result, body dysmorphic disorders became more prevalent, the standards of beauty became increasingly unattainable, and in extreme cases, it went against basic human physiology. ” Is writing.
About the author: Mackenzie Waterfield is a third-year full-time undergraduate student at Boston University.